You win some, you lose some

That was quite the week.. You have probably guessed it already, unfortunately we did not win in beautiful Geneva.

Otherwise I would not have hidden my hands in my pockets but held up the trophy for the “Sustainable Initiative of the Year Award” 😊

But that does not mean this trip and these efforts were for nothing. On the contrary.

During the day you could find us at Vitafoods, the largest trade fair for health products in Europe:

It is the meeting place to speak to all our suppliers in person in 2 days.

And the beauty is that thanks to the visibility of such a nomination, great things can happen.

It naturally creates a good atmosphere, like here at the trade fair stand of our gummy manufacturer.

Because yes, now we naturally also want to be able to offer our plant-based algae oil customers a vegan gummy.

That will be October 🌱

Numerous lectures are held during the fair.

One of the surprises was, for example, that a lady from the MSC label in Germany cited our fish collagen product in her presentation as the good example of how price/quality and sustainability can indeed go together.

That is really cool, because..

It is a recognition that we are on the right track. Affordable health products that do what they should do in your body, but are made without a harmful effect on nature

And what is more.. people simply come up to you who want to start selling Arctic Blue in their country. Not just the collagen or the gummy but all 15 of our products.

In this case it means we will soon also be for sale in the Czech Republic, Slovakia and Bulgaria.

A confirmation that our strict principles are also appreciated abroad.

So you could say there was quite a bit of bycatch here 😉

But unfortunately no Victory discount code this time.

But in our webshop we do of course still have the subscription discount for every product (10% as standard) and extra volume discount (depending on the product up to 12% or 25%).

If you like, you can experience the big moment here. You are announced as one of the 3 contenders, but not called up to the stage. As you can see, my little fan club (consisting of our partners in the project) wanted to capture the possible success nicely. Quite funny to show this chaos and atmosphere unpolished.

It might be nice to list who those other partners in the gummy project actually are.

As you have come to expect from us, there is no anonymous Asian factory involved (with all due respect for all the hard-working people there), which often produce a very different type of gummy (sticky, with sugar and a low Omega-3 content).

The majority of all products in the drugstore simply come from Asia. Sometimes there are fine products among them, sometimes not.

It is just a fact that a Dutch brand often prefers to leave the true origin open, so as not to have to say where it really comes from.

The fish oil we use in the gummy comes from the Norwegian family business with which we have had a wonderful relationship for almost 10 years https://www.codmarine.com/ for our other products.

The gummy is made in another Norwegian factory, believe it or not, inside the Arctic Circle https://concordix.com/.

It was also great that people from our certifier Marine Steward Council (MSC) from England and Germany joined us. And of course not forgetting a small delegation from the Holland&Barrett stores.

They are exceptionally good at recommending Arctic Blue to customers in the Benelux.

I did not know I had so many friends 😊

All in all, it was fun, good for your English (Norwegian just will not stick 😊) and good for the new products we will surprise you with in the future.