The Dutch TV programme Keuringsdienst van Waarde dedicated an episode to the fish oil capsule. If you watch it back here, you will see that this was painful for many fish oil brands, because the main source of fish oil in the world was exposed. The German biologist and expert on South America and its fish oil industry, Stefan Austermühle, was very helpful here).
The Keuringsdienst van Waarde showed that 30 anchovies are needed to make 1 fish oil capsule
We have put the differences between this South American fish oil (made from whole anchovies and sardines, or deep-sea fish as it is often cryptically described) and the Norwegian fish oil from Arctic Blue (made from trimmings of the cod fillet) into an infographic.
Conclusion
With Arctic Blue MSC fish oil you know with 100% certainty that it is made without overfishing or adverse effects on the environment, seabirds, marine mammals and local communities.
A Norwegian TV crew dug a little deeper into the South American fish oil industry. And they came up with the following report, parts of which are in English:
- https://tv.nrk.no/serie/forbrukerinspektoerene/MDHP11004511/09-11-2011
- https://www.dailymotion.com/video/x7mhm7_the-greed-of-feed_news
- https://www.youtube.com/watch?v=ZX-9V67mDXc
The last one is a report by investigative journalists from The International Consortium of Investigative Journalists and IDL-Reporteros, from a few years ago, and shows how fish oil is made in South America.

